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10 Reasons to Become a Police Officer

Three weeks ago, I completed a 5 day training course in video evidence recovery and disc imaging with Resolution Video at the Lakewood Washington Police Department. There were 29 police officers from various states, three civilians and myself, a video forensic expert with 32 years of experience. We worked in groups to help the assignments go quickly and to increase the learning experience. I was partnered with a police officer for most of my assignments.
My company, Primeau Forensics, has worked with many demographic sectors, police departments being one of them. We perform digital evidence recovery, audio and video enhancement, audio and video authentication and voice identification. I have learned a lot from our relationships working with police officers. In the following post, I would like to describe why I believe people become police officers.

One, people become police officers because the job is exciting. Think about all the jobs you have worked in your life. Does the word ‘excitement’ describe any of them? Police officers answer emergency calls, they protect and serve their community and make a difference in people’s lives. The excitement keeps them dedicated day after day.

Two, a police officer makes a decent income. The national average is $60,000.00 a year. They have job security, a pension plan and a retirement account.
Three, police officers have plenty of opportunity for job advancement. The officers I have met in my life have all received promotions during their careers. Promotions include new and different responsibilities, as well as pay increases.

Four, several of the police officers I know have taken early retirement. It must be comforting to know that if you chose to, you can retire early and have a pension to live on. I like to view this as an exit strategy, something many workers do not think of during the course of their career.

Five, police officers are respected in their community. When they proudly wear their uniform and are working in their community, they feel respect from citizens.

Six, police officers make a difference in people’s lives. I myself have had experience with amazing service from police officers. One night, my daughter was missing. I called the local sheriff’s office and a car was in my driveway in less than five minutes. It turned out that she was just absent minded and her cell phone battery died. While I was worried and upset, the first responding officer made me feel better.

Seven, police officers are in good physical shape because they generally do not spend their work day sitting behind a desk. They mostly stay active and move regularly during their work shift. They also have access to exercise facilities which helps them stay healthy and fit.

Eight, police officers testify in court and help convict criminals beyond their arrest. Their testimony is very powerful because of their respect in the community. Their training benefits them, as well, as they are able to convey their involvement during testifying calmly and in detail.

Nine, they have each other to rely and depend on during difficult times. The police community is extremely supportive and available to officers in need.

Ten, unlike other jobs, police officers receive ongoing training. They are trained extensively to protect the community they live in.

I am not personally made of the character to be a police officer but I am thankful to work with the police and enjoy doing so. I would like to wish a sincere thank you to police officers everywhere because with lack of police presence, our society would end up in utter chaos.

Corporate Video Production in Detroit, Michigan

Video Production DetroitIt is true; the economy is improving in Detroit, Michigan! As owner and CEO of Primeau Productions I watched our business grow over 30% in 2013. This is partly because we work on corporate video (hot link) around the world. This is also due to the fact that we are also earning more business closer to home.

You may find this blog post helpful to learn more about corporate video production (hot link to new Primeau blog post). Corporate video production in Detroit, Michigan has not been easy. We opened our doors in 1984 and survived three major reinventions before arriving at the success we enjoy today.

Some of the lessons I have learned from corporate video production:

First, the customer is not always right. The corporate client may think they know what they want in the way of video production but most always, they don’t. This is where having a professional video production company (key words) who knows the importance of learning your business during the creative development phase of video production is crucial. Primeau Productions takes the time to conduct several pre-production meetings and conversations to learn about your company.

During this creative development phase, we uncover the benefits of doing business with your company. This is the back bone of your corporate video (hot link). Even with explainer videos (hot link to web page) we must learn about the company we are marketing and promoting.

Another lesson I have learned is in corporate video, people buy people. I personally do not like completely animated video production. Talking head video, including interviews with key personnel and customer testimonials, is a must in order for corporate video to be a success.

Corporate video success comes in many forms. The main success is getting the phone to ring or receive an email or completed website follow up form. Another less frequent success is to earn a sale from the message in your corporate video. Heck, there are some company websites that earn passive income from corporate video!

A final lesson to share is that corporate videos must be entertaining. They have to have a high degree of creative energy that viewers find interesting. When you entertain a viewer, you have the potential to earn a ‘share.’ When your corporate video is shared, the action helps other prospects discover your company. That is how business grows, even in Detroit, Michigan.

I am proud of our success at Primeau Productions.

 

 

Become an Audio/Video Forensic Expert

mentoring programJudging by the number of inquiries I get each day, I’m convinced that there are many people interested in learning to become an Audio/Video Forensic Expert. The purpose of this web page is to announce my new Forensic Expert Mentoring Program, to clarify exactly what I mean by mentoring, and to help you determine if you’re ready to become a Forensic Expert.

If you are the right candidate, my 30 years of experience and education can save you a lot of time and money. Ultimately, the goal is for you to be able to quit your day job and live your dream, as a full-time Forensic Expert. To do that, you’ll need help with business development, branding and advertising, Internet marketing, motivation, connecting with the right people, and learning the strategies for success in this field.

Let me briefly tell you about my personal history. Through the years, I’ve created and grown several businesses. Some failed and some succeeded. As a result, I’ve developed a treasure chest of wisdom, key connections, and hard-won expertise, which I’m willing to share, one-on-one, with a few select people over the course of the next year.

My new Forensic Expert Mentoring Program offers you a complete business plan/training course, plus preferred access to me by phone or email. After 30 years as a practicing Forensic Expert, I have developed a business plan for those interested in starting or expanding their own Audio/Video Forensics service. This business plan is an outgrowth of my extensive body of work as a recognized Expert Witness and my first-hand experience as an independent business owner. I have learned how to position this service on the Internet to leverage inbound based marketing. 

Once you have completed my basic training course, you’ll begin to offer your services to clients. In each investigation you take on, I’ll offer you my best advice, based on 30 years in the business. At every step, I’ll be available as your personal mentor, offering suggestions and solutions.

Interestingly, the primary service I’ve provided for those I’ve mentored, and the one they have appreciated most, was simply having access to me via phone or email – which makes sense, because it’s that access that’s brought me the most value in my relationships with my own mentors.  

So how do you put a price tag on 30 years of business and forensic experience? It’s not easy, but one thing I’m sure of is this: preferred access to me is crucial to this program, and more importantly, to your success.

The investment for this 12-month program is $25,000. Is this kind of information worth $25,000 a year? Easily. But it may be too expensive for some, and I can completely understand that. After all, $2,100 a month for 12 months is a lot of money, so let me be very clear about exactly what you get for $25,000. 

Whether you are a professional or a beginner, if you are interested in taking your career to the next level in the field of A/V Forensics, it is worth your time to contact me and set up a preliminary phone, Skype, or Google Hangout conference call. I have made all of the mistakes, and perfected all of the strategies for success in the growing field of Audio/Video Forensics. Contact me today if my new Forensic Expert Mentoring Program is right for you.

Email: PrimeauForensics@gmail.com

Phone: 800-647-4281

Digital Media Forensics – Preparation and Presentation at Trial

trial preparation I recently testified in one of the most involved, and important, cases of my career. I was confident in my testimony because my client lawyer and I spent time preparing and rehearsing my testimony. While waiting two days for my turn to testify, I continued to review my investigative notes, and all other work products I created. At that point, I was completely familiar with my findings, all reports and materials used for the case.

The day before I testified, I discovered the only way to access the video projector and sound
system in the court room was through a downloadable software program created by Epson. This software was something I had never encountered for playback in the courtroom. An important detail that my client attorney had not mentioned to me as he knew about it prior to the trial. I had no idea; this was a first for me. In hindsight, it was my job to investigate sooner. Even as an Audio and Video Forensic expert, on site learning objectives can be troublesome, especially when your head is so far into preparation for a expert witness testimony. Lesson learned.

My client attorney forwarded the information from the A/V department of the court, which was a link to download the software program. They asked what operating system I was using and I told them Windows 7. He forwarded the link and I downloaded a zipped file. He told me to meet him at court at 8 AM the following morning, which I did.

I arrived the next morning, met the tech, and he instructed me on how to properly install the software within my Windows 7, Asus Laptop. He told me he was not allowed to touch my laptop. As an Audio and Video Forensic expert, I have extensive experience with technical issues experienced on a computer, but this was a very difficult process.

We launched the program and connected my laptop to the projector. My desktop was now viewable and I took a sigh of relief. Then I discovered none of the forensic applications I use while presenting my investigations in court– Adobe Audition, Premiere Pro and Sony SoundForge – would open. One of the first skills I learned firsthand in the technical support department was that if something isn’t functioning correctly on a computer, go back one step and reverse the most recent changes made to it.

So I informed the judge I was not ready, and the lawyers decided to proceed with some other portion of the trial while I troubleshot the issue. Court began, the jury was brought in, and I unplugged my laptop and snuck back out into the hall. The representative from the AV Company was going to leave and I asked that he stay just in case. He agreed and for the next half hour I began to make my steps back to square one. That’s when we realized: the Epson software assumed ownership over my Sound & Video Card so that it could operate the projector, leaving all of my normal forensic display functions inoperable.

After the last bit of junk was removed we re-booted my laptop and everything worked. I was relieved, until I realized: I didn’t have a projector. I looked at the tech and asked if there was an HDMI input that we could run a long cable to. He said yes, but we would need a ladder and a long cable, which he did not have. He remembered he had a small data projector in his truck. We tested it in the hall and it worked.

Next, we had no cart to put the projector on. We noticed a small antique table that was holding a pitcher of water and some cups in the hallway. This was a very old, historic courthouse, built in 1847. I bet that table had been there for a very long time, because when I moved it the legs were wobbly and the judge – very sternly, almost scolding – told me to lift the table when moving it.

I put the projector on the table, got it positioned, and moved the lectern close as the VGA cable was only 6 feet long. The jury had taken a break and the judge was really rushing me into being ready.

As if this wasn’t enough stress, the prosecutor came over to me and started asking me questions, and ‘my’ attorney was out of the room. She was definitely out of line, and if I would have said anything, Lord knows what would have happened. So I told her I was not able to talk to her. She was very emphatic about wanting to know certain aspects of my investigation that were well covered in my reports. I ignored her and finished setting up as we heard ‘all rise’ and it was just one of those moments that you close your eyes and ask God to help make sure it all works. Everything came on and I remember hearing my ‘boot alert’ on my computer chime through the speakers, and I breathed a sigh of relief as I saw my desktop on the projector screen.

As digital media forensic experts, it is our responsibility to test all presentation tools (software, hardware, images) before testifying in court. These tools help judges and juries understand the facts about our investigation more effectively instead of using just words and reports.

Even though I was told by my client lawyer prior to testifying that the court had a data projector and sound system, it is ultimately my responsibility as the expert to test everything in advance to avoid any technical glitches. That way I would have plenty of notice about introducing an unexpected piece of software (that completely took over my computer) well in advance, instead of minutes before testifying. Interruptions of the technical variety have the potential of distracting us more than the unexpected off the wall questions of a prosecutor.

I chose to publish this blog post so that lawyers and forensic experts understand the importance of technology in the court. I also wanted to share my experience with problem solving in case you are challenged with a similar technological glitch prior to testifying. Stay calm and think logically in order to stay focused and get the job done.

 

 photo credit: Historic 9th District Court of Appeals via photopin (license)

Imagine

Fall always reminds me of one of the most amazing songs I have ever heard in my life. It was written by John Lennon. He was born on October 9, 1940 and murdered on December 8, 1980. I bet you have heard the song; it’s a song full of hope and peace.

Imagine there’s no heaven
It’s easy if you try
No hell below us
Above us only sky
Imagine all the people
Living for today…

Imagine there’s no countries
It isn’t hard to do
Nothing to kill or die for
And no religion too
Imagine all the people
Living life in peace…

You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will be as one

Imagine no possessions
I wonder if you can
No need for greed or hunger
A brotherhood of man
Imagine all the people
Sharing all the world…

You may say I’m a dreamer
But I’m not the only one
I hope someday you’ll join us
And the world will live as one

imagine John LennonIt’s pretty hard to imagine a world where there is no war, no religion and no politics. Especially as we approach another election and there is more war and hatred in the world than ever. Is it possible Mr. Lennon was right? Is it time to put down our guns and set aside our hatred for one another and surrender to peace? What would our world be like if all of humanity lived in harmony? John Lennon thought it was possible and made peace his mission during the second half of his life, his post Beatles years. He staged two ‘bed ins,’ one in Montreal and one in Amsterdam. They were intended as non-violent protests for peace; a first of their kind which was a very revolutionary form of protesting. The song “Give Peace a Chance” was recorded and filmed with dozens of friends and reporters present that were interested in Lennon’s vision.

How ironic is it that the song “Imagine” was produced by Phil Spector, the creator of ‘the wall of sound’ in dozens of hit records throughout the ’60s and early ’70s, who was later convicted of second degree murder. Even more ironic is that Lennon himself was murdered on his front door step. Was Lennon an impetus for peace but the rest of the world wasn’t getting it?

Imagine has become one of the most recognized songs of all time. It is certainly arguable that it was the best song John Lennon ever wrote. Other artists like Seal, Pink, A Perfect Circle and Joan Baez have covered “Imagine”. It is definitely one of the most emotionally moving songs ever written.

What would our world look like if John Lennon would have his dream come true? Do you think it’s possible for all of humanity to lay down its ego, beliefs and morals so everyone can live in peace? Listen to the words of “Imagine” and let me know your thoughts.

My Beatles Playlist – Fifty Years of Sound Variations

Beatles PlaylistMy friends know how much I love the music of the Beatles. I recently discovered something new that motivated me to write this blog post. In other blog posts, I have written about audio, both analogue and digital. I have also written about the mixing process in studio when making records as well as the mastering process for putting the mixes to vinyl which takes place in a lab.

You should also know that I am a huge fan of alternate mixes and alternate takes of Beatles songs. There was a time when somehow a lot of alternate mixes and takes of various Beatles songs hit the streets. Most of this collection appeared on the Yellow Dog label. I happen to own pretty much every alternate mix and alternate take of every Beatle song. As a result, I get to hear quite a bit of the Beatles song variations. Writing and studio recording variations and alternate takes and versions of these songs.

Recently, Apple Corps Ltd released remastered Beatles albums on compact disc. I just had to make a playlist on my iPod of songs from the alternate mixes and takes combined with the remastered released tracks (songs). The variety of sound fidelity is a carnival for the ears! While listening to this playlist on my premium Sony in car sound system, I realized something that hit me right between the ears. To explain, I must digress.

In the early days, when the Beatles made records, they recorded on a two track reel to reel analogue tape machine. They would record a rhythm track consisting of bass, drums, guitar and vocal most of the time on track one. They would then go back to listen to the rhythm track on track one and record overdubs onto track two. The overdubs would be doubled vocals, lead guitar and some of the time percussion like maracas or tambourine.

For the first couple records, this process worked great. But as the Beatles songs became more complicated, additional tracks were required to record more layers of instruments to the songs. So, Beatles producer George Martin consulted with the audio engineers employed by Apple and they came up with the process of synchronizing a second two track analogue reel to reel tape recorder adding two additional tracks for the Beatles music.

Once the first two tracks were recorded, the Beatles would record two additional tracks of music layers. While recording the second two track or tracks three and four, they would wear headphones to listen to tracks one and two and play while recording tracks three and four. Once the song was finished, the engineer would mix everything together and voila, a new Beatle record.

Then, the Beatles out grew this four track method and incorporated a recording method called ‘bouncing’ which allowed them to actually mix tracks one through three onto track four while recording another live track in the studio. Bouncing is the single most important reason the early released Beatles songs did not sound absolutely amazing. The second reason was because of the vinyl mastering process.

So when audio engineers went back into the Beatle archive to make the current remastered versions of the Beatles records, they took first generations of track one and two reel to reel tapes and laid them off in Pro Tools using a multi track format. You could say they went back to the egg. These earlier generation tapes had much higher sound quality than the mixdown mastered versions because they are originals. Listening to this remastered set of recordings back to back in a playlist is amazing. What a huge improvement in sound quality the remastered music has! Since they used the best microphones, pre amps and other recording equipment when recording their songs, these original tapes sound amazing. The engineers pieced these recordings together using first generation recordings instead of bounced and multi tracked mixdowns.

Now, I do not know for a fact that I have every detail 100% of this process accurate. What I do know is the theory is correct. Listen to the new remastered Beatles music by purchasing the CDs on Amazon. In my opinion, the CDs sound better than the downloads. You will hear what I am trying to communicate. If you have early released audio CDs or even records, compare the mixes and sound quality. It a wonderful experience.

photo credit: The Beatles via photopin (license)

Tom Petty and the Market-Breakers

Tom PettyWhat Tom Petty’s New Album Can Teach Us About Online Marketing

Not many artists can do what Tom Petty has done. Between countless hit singles, sold out tours around the world, and even performing at the Superbowl halftime show, Tom Petty has practically taken the music world by storm during his career. Now, Petty is in the midst of a task not many of his peers are lucky enough to do – reinvent himself with a fresh, new album.

The album, Hypnotic Eye, is very different from any prior, or any created by his peers. Why? Because Tom Petty understands the power of Internet Marketing.

Petty gave a digital download code to every person who bought a ticket to his show for the tour that just began.  If you go to see Tom Petty live, you get a free download of the new album. Not only that, but once you’ve received the album, Petty’s record company sent out emails that allowed fans to share the album with three people of their choosing. This means that a total of four people are able to download the new Tom Petty record, for FREE.

You might be thinking this is a huge loss for Petty. Why would he give away his album when he’s such a big superstar? The answer isn’t in the hypotheticals, the answer truly lies in the results. Between this offer and copious social media promotion, this album marks the first time in history that Tom Petty and the Heartbreakers topped the Billboard 100, coming out at number one.

Considering all of the hit music that has come out this year, and the generational gap between Tom Petty and current hit music listeners, coming out number one on the Billboard 100 is a huge accomplishment.

This also becomes a huge testament to “free is the best price.” Offering such an easy medium for people to download your album like this converts into more customers (more ticket sales, more physical album sales, etc), especially considering that every person that received a free copy of the album is given another three. Giving away music like this creates incentive, and that incentive turns into listeners. What is there to lose?

Petty doesn’t have much to lose by giving it away, either. Giving away his album for free may hurt iTunes sales, but there’s a bigger picture. Tom Petty is a household name to many rock ‘n’ roll fans. His seats will be filled so long as there are rock ‘n’ roll fans out there. The exposure to new generations and old, is a huge gain as far as ticket sales and physical album sales are concerned. Taking over social media is a new way for Petty to connect with people; similar to how Weird Al Yankovic promoted his last record. Petty and Yankovic are trying to utilize this new medium to share their products with the world amidst our post-MTV culture, and it’s working. Both Petty and Yankovic understand that the radio, MTV, and the media in general no longer have control of the music industry. In the digital age, the music industry is dictated by us, the listeners. We’re slowly moving out of the world where we’re told what to listen to and into a world where the audience can decide for themselves what they want to hear. Social media is becoming the new music media.

I think the biggest lesson internet marketers can pull from this campaign is that exposure and connection are sometimes more valuable than money. Not only that, but an online presence and subsequent connections can lead to the sales your product deserves. Sometimes it’s not about gaining instant financial gratification; it’s about connecting with people in an easily accessible way.

Petty is definitely onto something here. After countless hit singles and albums over the years, his goal of reaching number one has finally been accomplished. At the end of the day, it wasn’t about a hit radio single or the best video on MTV. It was about providing incentive, accessibility and keeping an open mind about the ever-changing music marketing industry.

As content marketers, we should always keep an open mind to new marketing strategies, as Petty has.

To purchase the album, or to see his upcoming tour dates, visit TomPetty.com 

Watch Tom Petty perform “Forgotten Man on Jimmy Kimmel LIVE!

Read more here: http://www.rollingstone.com/music/news/tom-petty-scores-first-number-one-album-in-38-year-career-20140806

Analog to Digital…and Back to Analog

Digital to AnalogThe mastering process used in pressing a vinyl album was complex, and required significant pre-processing, unlike today’s digital media. Due to the physical limitations of the LP format, some additional processing was necessary before and after the cutting of the album to achieve the best sound. The most important part of mastering for vinyl was the RIAA pre- and de-emphasis curve. This was an equalization curve that was applied to the audio as it was cut, and then the exact opposite of that curve would be applied during playback. 

The curve was developed to address two limiting factors: high frequency noise and large cutter excursions during low frequencies. Records tended to have a lot of noise during playback that was concentrated in the higher frequency range. A solution to this was to roll off the high frequencies, but this also took away a lot of the shimmer and natural sound of the audio. To compensate for this, the RIAA curve boosted high frequencies by quite a bit during the cutting of the album. Then on playback, the high frequencies would be rolled off by the same amount they were boosted. This brought the music back to its original sound, and it simultaneously reduced the high frequency noise.

The same process was used for the low-end frequencies. Because lower frequencies have much larger wavelengths, they took up too much space on LP’s as they were cut, reducing the playing time available on each record. To fix this issue, the low frequencies would be rolled off during the recording. Upon playback, the low frequencies would be boosted the same amount they were rolled off, bringing the bass back to its original level. (Imagine a continuous playback equalization curve that is boosted 20 dB at 20 Hz, flat at 1,000 Hz, and attenuated 20 dB at 20,000 Hz.) The RIAA curve became an international, industry standard, ensuring that all records and record players would boost and attenuate audio frequencies appropriately.

While this was a good fix for the aforementioned problems with records, the process of dramatically boosting and cutting frequencies did not help the overall quality of the music. Lucky for us, many of the old recordings that went through this process still exist as original master tape recordings, free of the distortion introduced by applying the RIAA curve during vinyl mastering. Recently, many studios have been releasing “re-mastered” versions of classic music such as the Beatles. For those of us who really appreciate the sound quality of the music we listen to, this is great news; we can now hear some of our favorite bands the way they were originally recorded. 

Interestingly, many modern bands are beginning to release their music in both digital and analog formats. Although technology has improved in the world of cutting and producing LPs, the same principles and processes apply. While most bands will give you a digital download card with your purchase of their record, there still seems to be some sentimental satisfaction in owning a vinyl version of your favorite vintage album.

photo credit: Yeah I know what that button does via photopin (license)

Need More Fun: Blue Agave Bed and Breakfast

Blue Agave Bed and BreakfastDo you ever find yourself with too much going on in one day? It seems like some days people and problems sneak up on me and cause stress and anxiety. That’s why when I travel I like to seek out of the ordinary lodging like bed and breakfasts. This is great because I am able to ‘get away’ from the chaos of the work I am traveling for and have some ‘Ed time.’

On a recent business trip to Tucson, Arizona I had an excellent experience with Blue Agave Bed and Breakfast. My assistant Rachel found them online and booked my entire time in Tucson at their amazing facility. During the day I drove to the hotel and took care of business. At the end of the day I drove back to the peace and tranquility of http://blueagavebb.com/

It was great to meet Dana and Peter Smith. That was a pleasant surprise because I am not very social when I am on ‘Ed time’. At the end of the day when I drove home, it was great to chat with the Smiths and watch the sunset. It became a tradition in a short amount of time.

The rooms are larger than what I am used to at other bed and breakfasts. The furnishings were bright and beautiful. There was K cup coffee in the room! Every room has a porch which overlooks the mountains and a walk out door wall. There was a television and cable TV but I never turned it on. Wireless Internet worked perfectly.

Every morning before their ‘amazing healthy breakfasts’ (that were more than filling) I went for a walk on the mountain trails which had so many types of plant and wild life along the way.  Dana told me a story about a veterinarian who went for a walk and picked up a dead scorpion that was not dead; bummer for him! The moral of that story is don’t trust a dead scorpion, they pretend to be dead to fool humans.  I luckily saw no scorpions.

So when you find yourself traveling, consider getting away from the chaos and find a bed and breakfast to get away from it all. If you find yourself in Tucson, Arizona, book a room at the Blue Agave. Tell them Ed sent you!

photo credit: oatmeal pancakes via photopin (license)

Converting an Audio Cassette Tape Into a CD or Digital Audio File

converting an audio cassetteIf you have irreplaceable audio recordings on cassette tape that you want to preserve, it is important to know that the anticipated shelf life of analog audio tape is only 25 years or less. Therefore, precious old recordings of your baby’s first words, your high school garage band, or grandpa’s life story should definitely be converted into a CD or a digital file. Ideal for archival purposes, the media on which digital information is stored has a life expectancy of more than 100 years. Here are the two hardware components you need for the transfer process: a cassette player (still available for purchase on websites like Craig’s List and eBay), and a connecting cable. Use a cable with a 1/8 inch, mini stereo phone plug at one end and two RCA phono plugs at the other (these inexpensive cables are readily available at Radio Shack or Amazon). You also need a computer with an audio program installed, such as Audacity(free download), Audition by Adobe or SoundForge. There are several software programs available that enable you to convert analog records and tapes into a digital format. Insert the red and white RCA plugs into the jacks on your cassette player labeled “Out.” Plug the other end of the cable, which is a 1/8 inch stereo mini plug, into the jack on your computer’s sound card labeled “In.” When you insert the mini plug, a screen prompt should open, asking if you want this to be a Mic or Line input. Select “Line Input,” to prevent signal overload and overly loud, distorted audio. Next, open your audio software and select “Record.” You will see a red record light start to blink, indicating that the software program is ready to receive the signal from the player’s output. Make sure your cassette tape has been rewound to the beginning of side “A.” Then press “Play” on the cassette player, transferring the sound stored on the analog tape into the computer. This process is referred to as converting an audio cassette tape into a CD or digital audio file, or simply A-to-D conversion. When side “A” is completely transferred, pause the recording process, turn the cassette tape over to side “B,” release the “Pause” button in the audio software and play side “B” to complete your analog-to-digital format conversion. After the tape is converted and stored in the computer, more advanced audio software may allow you to remove any tape hiss and/or add equalization to enhance the sound fidelity of the recording. In some software, you can save the file to just about any file format, including: MP3, WAV, AIFF and WMV. You can also burn the digital audio onto a standard music CD, or you can archive the file on a CD data disc.