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Unemployment Sucks

unemploymentA few months ago I was at a friend’s mother’s funeral. Afterwards at the wake I sat across from a man who looked to be in his late 40s. Because my nature is talkative, I struck up a conversation with him and he began to tell me that he was unemployed, and had been for 12 years. Twelve years. Listening to him talk it occurred to me that his biggest reason for being unemployed for 12 years is he had not been flexible in any aspect of his employment. He was bitter about a job he was let go from. So I guess you could say his ego was keeping him from employment.

Now, regardless of who is right and wrong in a situation like that, you have to change something about what you’re doing in order to gain success. You have to change something that you’re doing in order to have a job opportunity present itself. He went on to tell me that the Internet has really screwed up a lot of his employment opportunity. I didn’t get it, so I asked what he meant. He said people are posting their resumes online and applying for jobs online.

Since I am in the video production business and video marketing is one of our activities, I asked him why that was screwing up his opportunity for employment. He said because it was a complete waste of time. I could tell this conversation was about to conclude because I was beginning to realize this was not somebody I saw eye to eye with. He was an electrical engineer, worked for one of the car companies (who, by the way, are doing pretty well today, and there’s no reason he should still be unemployed). So as a last ditch effort, I threw out “have you considered applying at either Lowe’s or Home Depot?”  At least it was something to get him out and in circulation again, learning how to interact with people – which was an ability I was beginning to seriously doubt he had, considering the way this conversation was headed. He replied that both Lowe’s and Home Depot require that applications be made online. As crazy as this sounds, it’s even crazier to think of an unemployed person creating a paper resume and expecting an employer to pick them from among dozens of other paper resumes they’ve received.

We’re in the video production business, and our candidates who apply for editor, motion graphic designer and audio engineer positions use the Internet and video to get my attention to be considered for an interview. We just hired a new video editor, Michael Brink. His application, along with two others, got my attention because of the video samples and content that came with his application and resume. After interviewing three people, Mike being one of them, we chose Mike because of his great attitude, personality and technical skill and ability. How could any of that have come across in a traditional paper resume? However, those qualities can be expressed in a video resume.

After experiencing the types of video demos that I receive with applications for employment, it occurred to me that this should be a product that is offered to our unemployment community, to be used as a way to stand out from the competition. Unemployment sucks! But the only reason it sucks is because there is a lack of understanding on the part of the unemployed on what to do to change their circumstances. Now, I’m not saying that all unemployed people think this way – this is a general observation, but the definition of insanity – if I haven’t already said this – is doing the same thing over and over again and expecting a different result. So in order to change your unemployed status to employed, consider investing in a video resume that can show your people skills, personality and potential to a qualified employer.

Rare Beatles Recordings and Internet Marketing

rare Beatles recordingsI was recently in Guadalajara filming additional footage for our El Viejito Tequila documentary. While checking my email in my hotel room at the Hilton one evening, I opened an email from the band that I manage, Soulfreee, about dates available for gigging. In the end of the email the musician put a link to a song that he said was very interesting. I almost didn’t click on it, but I’m glad I did because it took me to YouTube to a video titled “Deconstructing ‘While My Guitar Gently Weeps.’” I watched the video, which was 17 or so minutes, with all of the isolated music tracks back-to-back. Back when the Beatles were recording the White Album, which is where “While My Guitar Gently Weeps” came from, they were recording with 8-track analog reel-to-reel tape recorders at Abbey Road Studios in London. This was a video that somebody put together isolating those tracks, which I found absolutely fascinating. The video was images of the Beatles that I had never seen before, but what really fascinated me more than anything was how on earth anyone was able to get ahold of those original master recordings to create these videos. I entertained listening to the entire piece in fascination, and at the end of the video YouTube displayed six or seven similar videos. There was “Deconstructing ‘Get Back’”; there was “Deconstructing ‘While My Guitar Gently Weeps,’ Part 2”; and there was the Eric Clapton isolated guitar part from “While My Guitar Gently Weeps,” which was absolutely incredible. If you’ve ever read the autobiography by Eric Clapton, you would really appreciate that guitar solo—he was the first person outside of the Beatles ever to be asked into a recording session to participate. He was very nervous, and addicted to heroin at the time, but still did an absolutely incredible job making that song a huge hit (not that it wasn’t before). But there was one song in particular, “Deconstructing ‘Sgt. Pepper,’” that’s probably one of the best videos I have ever seen. There’s not a lot of activity in the video – it’s an After Effects plug-in that displays sound wave formation on the screen while the music is playing. There’s a different color sound wave for each of the four tracks because back when “Sgt. Pepper” was recorded, the Beatles were recording on 4-track analog reel-to-reel tape recorders. The first track in the video, as you will see embedded below, is the rhythm track. You can hear two guitar parts, bass and drums, which are the four Beatles playing the song as it was composed. The second track was probably the most thought-out track because it’s a combination of George Harrison’s guitar solos and the French horn ensemble. The third track, probably the most fascinating on the video, is the vocals. They’re isolated vocals and you can hear the headphones bleeding through. When I say “bleeding,” I mean you can hear the rhythm track playing as they listened to it while they were performing their vocals. You can distinctly hear the harmonies that the Beatles were so amazing at, including Ringo’s voice, but Paul’s lead vocal is undoubtedly the most amazing performance he ever gave, on the title track from “Sgt. Pepper.” Track four is sound effects that George Martin, the Beatles producer, added to enhance the song. It’s worth ten minutes of your time to watch this video if you’re at least interested in the Beatles and how they composed their music. It is by far one of the most amazing pieces I’ve ever seen. But here’s what hit me, and I guess what motivated me to post this blog: YouTube has been incredibly controlling, especially lately, of the content and music licensing for the videos that are posted on YouTube. So you have to ask yourself how these people have gotten away with uploading these entire recordings without having the recordings removed because of copyright infringement. Then it hit me. Perhaps Apple Corps., Ltd., which is the name of the Beatles company in London (not to be confused with Apple Computers, although there was a lawsuit at one point—but that’s another blog post) authorized the release of these rare recordings in their entirety in order to create interest from the public to sell more CDs. And now that the Beatles have been on iTunes for well over a year, another purpose may be to generate more downloadable music sales from iTunes. Fascinating – brilliant – incredibly powerful marketing campaign. This is video marketing in its finest form. Unless there’s another reason that I’m not aware of as to why these videos exist, it has got to be an incredibly well thought out and executed video marketing plan in order to sell more music. Take a look at the video below – you will not be disappointed.

My Favorite Hair Care Product

hair careMany guys (and gals) know that as men age they lose testosterone. It’s a big deal because low testosterone causes weight gain because lack of testosterone lowers metabolism. Another bummer is hair loss. Therefore, many aging men have excess belly fat and are balding. Funny thing is that the hair does not really fall out—it grows back into the head and comes out in the nose and ears. (Just kidding!)

Seriously, excess belly fat is a health concern and hair loss is a social concern. By walking and bike riding daily, I have managed to regulate (but not really lose) weight.  If I watch what I eat closely and keep exercising, I can actually lose two or three pounds a week.

The real problem is hair loss.  Most men believe it’s uncontrollable.  I don’t know about getting hair to grow back once it’s gone, but I do know how to keep what’s left.  At fifty-three I still have a pretty good head of hair which is VIP for my self confidence.

How do I do it?  Bosley hair care products.  I was introduced to Bosley by Eileen, the lady who cuts my hair when I am in town. She gave me some samples and immediately my hair became thicker! So I bought the hair care package from Ulta and three months later, I can’t get over how much more hair I have. Plus, the cost is very reasonable. It’s less than a bottle of premium scotch.

I know this is a strange topic to blog about, but I just had to tell the world one of my discoveries and hopefully Bosley will also find out about another satisfied customer.

photo credit: Moon Scape of Bald Head via photopin (license)

Almost Thirty Years of Customer Service for Floyd Wickman

Floyd Wickman Ed PrimeauShortly after I started Primeau Productions in 1984, I met Floyd Wickman. Floyd quickly became a mentor and led me to the National Speakers Association. Primeau Productions soon became an audio and video supplier to professional speakers around the world. Last week I had the opportunity to work with Floyd at a local event here in the metropolitan Detroit, Michigan area. It occurred to me during our time together that we have been producing audio and video content for Floyd Wickman Associates for almost thirty years. It also occurred to me that most of the clients at Primeau Productions have been with us since the beginning of their professional speaking careers.

Working with Floyd last week reminded me of the number of things that I learned from him while creating audio and video content throughout the years. One of the things that I learned from Floyd is how to sell. Selling is not about anything other than discovering a need that people have and being able to fulfill that need through the expertise that you, as a business, can provide. With Floyd and his staff of trainers, Primeau Productions learned how to identify opportunities within their organization regarding multi-media production, such as audio and video training tapes. (Back in the day, we recorded on tape. Today everything, of course, is digital.)

I also learned how to communicate from Floyd because he is known as “The Duke of Dialogue.” Back in 2005 Primeau Productions created “101 Greatest Dialogues of Floyd Wickman.” It was during the creative process that Floyd and I went through that I quickly discovered how much of the English language and communication I had learned from Floyd regarding selling and customer service. These videos of Floyd’s greatest dialogues will soon be available on our on-demand video channel,

Communication in sales and in business is the most important skill to develop, which is why we are posting these digital videos on PrimeauTV on a pay-per-view basis.

Another thing that I learned from Floyd is how to build a team and delegate. When I first started Primeau Productions, it was just me. Then I learned that in order to grow the company and make more money, I needed to bring talented people on board.

I did the best I could to find people and train them, but was not always successful. So I learned, just like Floyd learned, that when you hire people, you build your team, you give them a chance, you teach them what you know, and then you analyze the results. In many cases the results were excellent, as these people would perform beyond my expectations as a business owner. When they didn’t perform, it was always difficult to try to make a decision on how to change the situation without having the company suffer. Floyd’s trainers in his organization have come and gone throughout the years for many reasons. But it’s the confidence and the skill that I learned by witnessing that process within Floyd’s organization that helped me build Primeau Productions to be the successful multi-media video marketing company that it is today. So for that I am very grateful.

And I’m also grateful to still have Floyd Wickman as a client after almost thirty years. And I’m also grateful to have been able to spend some time with him to create video last week in the metro Detroit area. Thanks for the memories, Floyd.

This Isn’t Rocket Science

CD DiscBack in the 1960s as Cold War tensions were just heating up, the Soviet Union and the United States were constantly trying to outdo one another in what was known as the space race. In the midst of this competition, the United States spent millions of dollars to invent a pen that would write upside-down. The Soviets sent their cosmonauts into space with a pencil– which was obviously much easier and less costly.

So the United States invented an upside-down space pen and the Soviets sent regular old pencils up into space. The same unnecessary complication holds true for the answer to a question I’m often asked by friends, family and clients: “What do I do with all my old cassette tapes?” Of course, the number one answer seems to be to transfer them to a compact disk so that you can listen to them in a compact disk player. Unfortunately, because of the way time operates for most of us, this never gets done. And our cassette tapes from long ago remain in their cases because we can’t part with them.

After pondering this, I quickly realized that the most logical answer to this question would be to hook up a cassette player to my main stereo system and find one of the hand-held cassette players I have had in storage for years so that I can listen to my cassette tapes when and where I want. The portable system even has a headphone jack so that I can listen to my cassette tapes with my headphones if I choose to. Now, the one that’s hooked up to my own stereo system is a pretty nice older Marantz that I’ve had for many years. It has some different settings for noise reduction so no matter how the tape was recorded, there are some options for optimum playback listening quality. This would be a great alternative to listening to a portable cassette tape in your car: instead you could listen to it in the comfort of your own home. If you’ve lost or misplaced your own personal cassette player, the Salvation Army is a great place to pick one up at a fraction of the cost.

I find it interesting that sometimes the most obvious answers are right under our fingertips and are often the easiest solutions to some of our biggest problems. For a long time, I spent hours and hours loading some of my motivational cassette recordings into my computer and authoring CDs. I thought that would be easier because CDs had become one of the easiest means to listening to audio recordings.

But now, technology lives pretty much everywhere and it’s constantly being reinvented and innovated each and every day—even with record albums. I can impress my kids sometimes because some of the artwork on some of the earlier music cassettes is pretty cool and the same holds true for record albums. Instead of transferring records and turning them into CD’s, why not listen to them on record players? Record players are being reinvented and are available almost anywhere on the Internet in places like eBay and Amazon. They now have a USB connection so the record player plugs into a USB port so you can load them into your computer or you can play them and listen through the provided speakers that come with many of the other models. In short, as quickly as technology is advancing, it can also become useful when applied properly to life’s everyday challenges regardless of how modern a piece of technology is.

There’s More Than One Eagle at the Toledo Zoo

eaglesThis is a follow up to an earlier post that I wrote about Joe Walsh performing at the Toledo Zoo Amphitheater. The concert was last night, and even though the drive was about ninety minutes each way, it was worth every bit of effort to go see Joe Walsh perform live in Toledo. He played every song and then some that had become forgotten as well as some that I had even forgotten that were popular title tracks from movies. I recently saw the movie, “Grown Ups” which had a Joe Walsh song titled, “A Life of Illusion” and that reminded me of Joe Walsh’s library. So oddly enough, before I saw the ad on Facebook for his performance at the Toledo Zoo, I had restocked my Joe Walsh archive and went through one of those musical phases that we all go through throughout our lives: I dove into his library and listened to those songs that I used to listen to back in high school. He played every one of them last night and even in between the songs, his wit and sense of humor took the show up to another level. I always love it when you go to a concert and the performer takes time out to talk to the crowd. Joe Walsh is probably one of the most genuine entertainers. He made us laugh in between songs and very effortlessly and genuinely told us stories. He came out and he had such a “matter of fact” personality.

His new album, “Analog Man” is featured on his website and is his first music project in twenty years. The video for “Wrecking Ball” is an edit of a life performance. I love the song, especially the lyrics. As he explained at the concert last night, the name “Analog Man” is about the fact that we live in a digital society walking around looking at our smart phones, texting, tweeting and emailing without enjoying the moment. The title “Analog Man” has to do with detaching yourself from the Internet craziness of living in a virtual world and— to use his phrasing—living a life of illusion.

I’ve posted a few photos below for your enjoyment. If he comes to your town, I highly recommend that you purchase a ticket to go see Joe Walsh—former Eagle, James Gang Band member founder and soloist.


If Everyone Were a Mentor

Floyd Wickman and Ed PrimeauMy first mentor, Floyd Wickman, taught me a lot about business and selling. He also taught me a lot about relationships and the power of using the right words to persuade. One of the most important challenges on our journey of success is to find and built a relationship with a mentor.

When you first examine a mentor/protégé relationship, it may look abusive on the surface. In other words, the mentor may seem to be using the protégé to accomplish self-serving tasks. It’s like the “paint the fence” scene in “Karate Kid.”

Mentors may have the protégé do activity that on the surface seems demeaning or belittling to the protégé or like the protégé’s being taken advantage of. In some situations I suspect that is true. However, once the protégé accomplishes the activity, the mentor will spend time explaining the lesson to make sure the protégé understands.

Other mentors in my life like Mark Victor Hansen taught me how to understand marketing. Mark always encouraged me and told me I had a great mind for marketing. When those words came from such a respected icon, I believed them, and today I lead some highly successful marketing campaigns.

Because Floyd’s mentor was Zig Zigler, I had the pleasure to meet Zig and work with him on many occasions. The relationship was not as deep as my relationship with Floyd, but I still learned a lot from Zig in a short amount of time. One of the things I learned from Zig was to build a wall of fame. Put pictures of people who had profound influence on your life on a wall in your office so they look at you every day and remind you of their lessons.

One of my mentors that I never met is Napoleon Hill. The lessons I have learned with him are too numerous to list here. Mr. Hill’s mentor was Andrew Carnegie, who assigned Mr. Hill a task that today would seem extremely unreasonable. That task was to interview 500 of the world’s most famous and successful men and write about what they had in common to make them successful. The result of his years of research and interviewing is the book Think and Grow Rich. If you never read it, I strongly suggest you purchase a copy to add to your success library.

I don’t know for sure, but suspect Mr. Hill had many protégés.

Another of my mentors is Jack Canfield. I had the pleasure of interviewing Jack for his demo video that my company Primeau Productions was producing. Jack taught me about how to tame my ego and look at relationships—past and present—as learning experiences and learn from them instead of letting negative relationships bring me down.

I have worked with Jane Fonda, Marlo Thomas and Bob Seger. Even though these were not formal mentor protégé relationships, I still learned from them when spending time with them. This knowledge pulled me up to the next level of my success.

Today my new mentor is Mark C. Thompson. We have yet to solidify a mentor protégé relationship, but I see it coming. I have learned a lot from Mark. Mark’s mentor is Sir Richard Branson. I have learned a lot about business from Mark and I suspect he has learned a lot by hanging out with Sir Richard. Mark has worked very hard to prove himself a value to Sir Richard just as I have worked very hard to prove myself of value to Mark C. Thompson.

It’s easy for people to think negatively of mentor protégé relationships because on the surface some activity looks negative. However, I understand the mentoring process and believe as my first mentor Floyd Wickman said “if everyone had a mentor and everyone were a mentor we could solve a lot of problems in this world.”

I will continue to earn Mark’s respect and work toward earning a protégé relationship with Mark. Can you imagine the knowledge I will glean from knowing and spending time with Mark? It’s probably very similar to the knowledge Mark has learned about delegating and building business from Sir Richard.

If you are reading this blog post and do not have a mentor, I strongly suggest you seek one out. It’s the puzzle piece that helps life and success make sense.

What America Does Not Know About Tequila

tequilaI was just in Mexico video recording the 75th anniversary of EL Viejito, which is a very small tequila making company in Guadalajara, and I was amazed to see the work ethic, the quality, and the volume of product this company produced.

The interesting thing about tequila is that most Americans who have drunk tequila have drunk an impure variety that’s not one hundred percent blue Agave tequila. In other words, they have bought the brands popular in the US that are mixed with corn liquor—which is why a lot of people have experienced hangovers from drinking tequila. There’s a lot of corn in Mexico—it’s one of their number one crops and it is used for many different things including corn tortillas and corn chips—so it’s natural to make corn liquor through the same fermentation process that they use for just about any type of liquor. However, many of the tequila brands that Americans have drunk are made from tequila that is mixed with the corn distilled liquor, which is what makes you sick. So if anyone reading this has drunk tequila and has sworn it off and said they would never drink it again, consider the fact that true tequila consists of one hundred percent blue Agave and is made only in certain regions in Mexico.

The other interesting thing that I discovered about this 75 year-old business is that they supplied tequila to many major bottlers including Cabo Wabo; which is a tequila marketed by Sammy Hagar. EL Viejito also supplies Patrón; one of America’s most expensive and most pure blue Agave tequila with about fifty percent of what Patrón bottles and distributes sold in the United States. One of the reasons Patrón costs so much money is that it is made with one hundred percent blue Agave. Agave is an almost Aloe Vera type looking plant. It’s not a cactus, but the Agave do grow in the ground., It almost looks like a pineapple when it’s cleaned up. I actually had a chance to film EL Viejito’s entire process, from delivery of the Agave, to splitting the Agave, to putting it into a room filled with steam supplied from a boiler (which pressure cooks it). I even tasted some of it. It’s very sweet—there are a lot of bees in that area because of the sweetness. From there the Agave is loaded onto a conveyer belt and goes through four distinct presses that squeeze all of the syrup out of the it before it becomes compost. These four presses squeeze the juice out and the juice is what goes into the tequila making process. The remains are put back into the ground as fertilizer.

The fact that I would like to share in this blog post that is probably the most amazing is the work ethic and the family-like environment of EL Viejito. Some of the workers have been employed with this distillery for up to 30 years. People on an assembly line fill the bottles by hand. The tequila then goes to the next part of the assembly line where the labels and the caps are actually put on by hand. They are then put into the box which is sealed with tape. The box then goes onto a skid and it’s hand wrapped with saran wrap to keep it from falling off during shipment. Even more interesting, EL Viejito’s sales have increased by one hundred percent in the last year. Their great success could probably be attributed to their work ethic.

Working with EL Viejito was a wonderful experience. I hope that going away from reading this blog post, you give tequila another try. If you do, look for the one hundred percent blue Agave tequila.

Joe Walsh at the Toledo Zoo

the eagles toledo zooLast week I was on facebook for a moment when I noticed an ad for Joe Walsh at the Toledo zoo amphitheatre. I thought it was kind of strange because it didn’t make sense when I first saw the ad, so I clicked on it. I’ve noticed a lot of Facebook ads popping up lately on the few occasions that I visit Facebook, but this one really caught me because I absolutely love Joe Walsh.

A quote from one of his songs that I personally love goes, “Spent the last year Rocky Mountain Way, couldn’t get much higher. Look out John Denver.” Joe Walsh is also big part of my childhood because after listening to the James Gang for so many evenings and at so many parties during high school, I gradually fell in love with his music.  Then his solo career was a blockbuster with “Rocky Mountain Way” and after the Eagles connected with him, this took that already successful band to another level. Now as I look back at Joe Walsh’s career I’m absolutely impressed with his expertise and eloquence with the way he writes and composes music.

One thing in particular, though, that I didn’t know about Joe Walsh was that he lost his young daughter in a car accident and he composed a song  for her, which was similar to what Eric Clapton did with “Tears In Heaven.” In my opinion, when a songwriter can use their craft like Joe Walsh did to work though a major tragedy in their life, my respect for them increases tenfold.

Continuing on with Joe Walsh’s history, he completed his career with the Eagles and then took some time off for himself. I remember this because the first time I ever saw him in concert was with the Ringo Star All Star Band, which is composed of many performances of different musicians who had been in retirement and had come back again. Joe Walsh absolutely kicked ass with the rest of Ringo’s band.

When I saw this ad on Facebook and clicked on it, I was taken to Ticketmaster which gave me the opportunity to search for tickets. I then called a friend of mine who always goes to see shows of this nature with me. He also thought it would be awesome to go to the show. I clicked the best two tickets available and up popped some incredible seats. I thought this surely this had to be a mistake, and as I followed though the purchasing process I realized that the ad must have just come on Facebook. It was all very serendipitous and we ended up getting two front row seats to go see Joe Walsh at the Toledo zoo amphitheatre.

In a way it’s kind of sad that such a legendary talent has to resort to playing at such a bizarre location. I’m sure there was a reason behind it that might become clear between now and May 31st when I go to the concert. But initially, it’s a very strange situation. Now it looks like it’s outdoors, so it’s rain or shine and there’s probably some kind of an overhang above at least part of the pavilion seats. I have to admit, I’ve never been to the Toledo zoo before, but I’ve heard a lot of good things about it so this is going to be an interesting experience. I might even go early and take in some animal viewing before we go to the rock show that night.

Collector Coins: a Great Investment You Can See Every Day

Morgan Silver DollarI have been collecting coins for as long as I can remember. My brothers and father introduced me to the hobby which has turned into quite an investment. When I started, silver coins were in circulation. My paper routes gave me plenty of coins to search and keep.  Although most of my collection is kept in a safety deposit box at the bank, I keep an inventory on hand to view and appreciate every day.

One thing I realized I love about coin collecting, or numismatics as the hobby is titled, is that unlike stocks and mutual funds, coins are available to visually enjoy, touch and feel every day. Another thing I love about collecting coins is they always gone up in value if know what and how to collect. Personally, I love toned silver coins. I have a collection of Bust Half Dollars and Morgan Silver Dollars that are among my prize possessions.

If you collect or are thinking about collecting coins, I strongly recommend that you buy coins that are third party graded and authenticated. eBay has some great deals, but do your homework before buying. Here are some reasons to buy only third party graded coins:

  • Third party graded coins are authentic and genuine based on a third party’s expertise
  • If you ever want to sell your coins, having them third party graded maintains their value
  • There is no doubt about the grade of your coin since the third party grading is credible
  • Third party professional coin graders have no emotional stake in the value of your coin

Rainbow Morgan DollarHaving a coin graded by a third party professional grading service will cost you about $35 on average. Let’s use a Morgan Silver Dollar for sale on eBay for $100. You can research the value of this coin on the PCGS website and confirm its market value. If the value of your coin is $100 and is in a third party graded sealed plastic holder like the one in the picture, then you can add at least a $35 value to your coin and have made a profit before you receive the coin. The price to have that coin graded by any of the reputable coin grading services like ANACS and PCGS is $35-$50 depending on the type of grading service you request. The PCGS website has a price guide and grades coins as a service.  ANACS is strictly a third party grading service.

Now, if that coin is for sale on eBay for $75, you just made a $60 profit!

Considering the facts that silver prices generally go up in value over the years and other investments do not bring as much enjoyment because you cannot touch and see them on a day to day basis, collecting coins is not only fun but also profitable.

I strongly urge you to stay away from buying coins that are not third party graded because your coin grade is based on an emotional opinion and value. You cannot confirm the coin grade and mishandling that coin may have had in the past.  Plus the person selling the coin may have priced it at a higher grade that the actual grade of the coin. Cleaning for example will lower the grade and value of a coin. Learning how to detect this mishandling is hard for the beginner. Then, when and if you ever try to sell that non-third party graded coin, you will more than likely lose money.

I plan on enjoying my coins throughout my life and passing some onto my family as well as selling them in on line auctions as I need the money in my later years. I will continue to keep them in a safety deposit box and on hand for future enjoyment. I love watching the value increase over time and especially love thinking about the coins history: who owned the coin?  Was it used in a transaction or in a civil war soldier’s pocket? Not knowing where the coin has been or who owned it adds more adventure to the hobby for me.